Colour palette
Colour distinguishes our brand and helps build a strong and recognisable brand if used consistently. It helps us keep our products and communication coherent and aligned, whether online or offline.

Primary turquoise
Primary turquoise is our brand colour. It is a calm, friendly, and delightful colour and should be used in everything you create.

Base palette
At Coloplast, we differentiate between our primary colour — a hue we are most recognised for — and our base palette. Our base palette is a series of colours that enable our assets and communication to achieve different objectives.

Accent palette
For highlighting support, we’ve developed a set of accent colours — befitting our turquoise and base. Use these respectfully and sparsely to visualise data, separate information or give nuance to illustrations. Please don’t use these colours for backgrounds, typography or icons.

Core tokens
Core colours are always referenced by other tokens and never used directly as values in designs and code.
Semantic tokens
Semantic tokens are an abstraction layer, giving meaning and context to the core tokens they are referencing.